Business Domain Names: Let the World Know What You Have to Offer
Choosing a domain name that contains a generic word or words, that describe what you do or offer is an excellent strategy for being remembered and gaining the trust of potential customers. Such a web address may also be used as your brand, however, it doesn't have to be. Many companies obtain an industry describing or defining domain in order to redirect it to their main business website, and/or to stop a competitor from acquiring it.
One of the more unusual cases of the latter, involved Australian company Appliances Online. Their website can be found at AppliancesOnline.com.au, however, they also own the domain name Appliances.com.au. At the time of writing, that generic domain doesn't resolve. Why they wouldn't take a few minutes to redirect it to their main site and take advantage of any type in traffic it gets, I don't know. Anyway, when it was due for renewal in 2014, they accidentally let it expire. To get it back they had to participate in a hotly contested expired domains auction, which they won with a bid of $20,888.
Another way to utilize a generic business domain is for a specific advertising campaign. The descriptive nature of these domains makes them easy for people to remember and the familiarity of the words helps to engender trust and establish authority in the company's field of operation.
Take a look at the business domain names available here at Domain Wardrobe and see if there's one that would benefit your company.
One of the more unusual cases of the latter, involved Australian company Appliances Online. Their website can be found at AppliancesOnline.com.au, however, they also own the domain name Appliances.com.au. At the time of writing, that generic domain doesn't resolve. Why they wouldn't take a few minutes to redirect it to their main site and take advantage of any type in traffic it gets, I don't know. Anyway, when it was due for renewal in 2014, they accidentally let it expire. To get it back they had to participate in a hotly contested expired domains auction, which they won with a bid of $20,888.
Another way to utilize a generic business domain is for a specific advertising campaign. The descriptive nature of these domains makes them easy for people to remember and the familiarity of the words helps to engender trust and establish authority in the company's field of operation.
Take a look at the business domain names available here at Domain Wardrobe and see if there's one that would benefit your company.
